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Consumer Culture, Advertising and Literature in Ireland, 1848-1921
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There will be three books arising from this project:

  • The Cultural History of Advertising in Ireland, 1848-1921 by Professor John Strachan and Dr Claire Nally (to be published in 2012)

  • Consumer Culture and Literature in Ireland from the Famine to Independence, ed. Dr Alison O’Malley-Younger (to be published in 2011)

  • A collection of essays on James Joyce and consumer culture to be edited by Dr John Nash (to be published in 2012)

  • John Strachan’s previously published book on historical advertising is Advertising and Satirical Culture in the Romantic Period (Cambridge University Press, 2007).

The cover of John Strachan's book 'Advertising and Satyrical Culture

Ireland Revolution and Evolution

Book Cover for "Ireland, Revolution and Evolution"

The essays in this collection all revolve around the notion of change in Ireland, whether by revolution or by evolution. Developments in the shared histories of Ireland and Great Britain are an important theme throughout the book. The volume begins by examining two remarkable Irishmen on the make in Georgian London: the boxing historian Pierce Egan and the extraordinary Charles Macklin, eighteenth-century actor, playwright and manslaughterer. The focus then moves to aspects of Hibernian influence and the presence of the Irish Diaspora in Great Britain from the medieval period up to the late nineteenth- and early twentieth-century celebrations of St Patrick's Day in Manchester. The book also considers the very different attitudes to the British Empire evident in the career of the 1916 rebel Sir Roger Casement and the Victorian philologist and colonial servant Whitley Stokes. Further essays look at writings by Scottish Marxists on the state of Ireland in the 1920s and the pronouncements on the Troubles by John Lennon and Paul McCartney.
The book also examines change in the culture of the island of Ireland, from the development of the Irish historical novel in the nineteenth century, to ecology in contemporary Irish women's poetry, to the present state of the Roman Catholic Church in Ireland. Contemporary Irish authors examined include Roddy Doyle, Joseph O'Connor and Martin McDonagh.


Michael O'Neill: Foreword - Alison O'Malley-Younger/John Strachan: Introduction - John Strachan: Pierce Egan, West Briton - Alison O'Malley-Younger: 'Oh Horrible! An Irish Man': Macklin, Friel and the Politics of Mimicry - Paul Younger: "Bryneich - Rìoghachd Ghàidhealach": The Gaelic Foundations of the Golden Age of Northumbria - Mervyn Busteed: 'Plentiful Libations of Whisky, Perfervid Irish Oratory and Some Religious Sentiment': Celebrating St Patrick's Day in Manchester, 1825-1922 - Elizabeth Boyle: Whitley Stokes's "Immram": Evolution, Ireland and Empire - Willy Maley: 'Their Song Is Over' (and Other Familiar Refrains): Irish Revolutions, Gyrations and Ululations from Lenin to Lennon - Patrick Maume: Respectability against Ascendancy: The Banim Brothers and the Invention of the Irish Catholic Middle-Class Novel in the Age of O'Connell - Catherine Rees: Theatrical Representations of Easter 1916 and Sir Roger Casement: Flags, Walls and Cats - Sylvie Mikowski: Reimagining the Irish Historical Novel in Roddy Doyle's "A Star Called Henry" and Joseph O'Connor's "Star of the Sea" - Lucy Collins: Clearing the Air: Irish Women Poets and Environmental Change - Eamon Maher: Contemporary Irish Catholicism: Revolution or Evolution?

The Editors:

John Strachan is Professor of English at the University of Sunderland. He is co-director of the North East Irish Culture Network (NEICN) and author of "Advertising and Satirical Culture in the Romantic Period" (2007). He has written and edited another ten books, including "Essays on Modern Irish Literature" (2007).

Alison O'Malley-Younger is Senior Lecturer in English at the University of Sunderland. She is co-director of the North East Irish Culture Network (NEICN) and co-edited the collections "Essays on Modern Irish Literature" (2007) and "No Country for Old Men: Fresh Perspectives on Irish Literature" (2009).

Oxford, Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Wien, 2010. X, 238 pp.
Reimagining Ireland. Vol. 12
Edited by Eamon Maher

ISBN 978-3-03911-881-6 pb.
sFr. 52.- / EUR* 35.60 / EUR** 36.60 / EUR 33.30 / £ 30.- / US-$ 51.95
* includes VAT - only valid for Germany / ** includes VAT - only valid for Austria / EUR does not include VAT

Click here to order from Peter Lang Publishing Group

Envisioning Ireland

Envisioning Ireland book cover

Although W. B. Yeats is one of the most over-theorised authors in the Irish canon, little attempt has been made to situate his occult works in the political context of early twentieth-century Ireland. By evaluating the two versions of A Vision, published in 1925 and 1937, this book provides a methodology for understanding the political and cultural impulses that informed Yeats's engagement with the otherworld. The author suggests that the Yeatsian occult operates very firmly within the political parameters of Irish nationalism, often as a critique of the new Free State, or as an alternative way of mythologising and inaugurating a new nation state. The occult, far from being free of all political considerations, registers the poet's shifting allegiances, from the Celticism of the 1890s to his disenchantment with modern Ireland in the Free State.
Through close readings of Yeats's manuscripts and his primary and critical works, including a close assessment of the frequently neglected dramatic texts, the author seeks to force a rethinking of the critical reception of the Yeatsian occult through contemporary theoretical developments in postcolonialism, subjectivity, national identity and textual instability.


Contents: 'A Secret Mystical Propaganda': The Castle of Heroes - 'In a Time of Civil War': Anglo-Irish Identity, National Conflict and A Vision - Forging and Forgery: The 'Giraldus' Portrait in A Vision - Imperial Politics, Leo Africanus and Discarnate States - The 'Secret Society' of Theatre: Yeats's Middle Plays - Yeats's 'fanatic heart': The Golden Dawn, Secrecy and Anti-Semitism.

The Author:

The Author: Claire Nally was awarded her Ph.D. by the University of Manchester in 2006. She is currently Research Associate on a project entitled 'Consumer Culture, Advertising and Literature in Ireland, 1848-1921' at the University of Sunderland. The project, funded by the Leverhulme Trust, will result in a book (co-written with the project director, Professor John Strachan), to be published in 2012. She has published material in The Irish Studies Review, The Canadian Journal of Irish Studies, The Guardian and Textual Practice.

SBN 978-3-03911-882-3 pb.

SFR 66.00 €* 45.20 €** 46.40 € 42.20 £ 38.00 US-$ 65.95

* includes VAT - only valid for Germany / ** includes VAT - only valid for Austria / EUR does not include VAT

Click here to order from Peter Lang Publishing Group

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